From Military Operations to Search Optimization
I am ex-military.
You might be wondering what someone with over 20 years of military logistics experience, has to do with artificial intelligence in search.
The answer: everything.
For two decades, my success didn’t depend on marketing fluff; it depended on methodical planning, rigorous data analysis, and the disciplined execution of complex operations. Logistics isn’t just about moving things; it’s about creating a logical, efficient, and predictable system.
When I discovered SEO, I didn’t just see marketing; I saw a fascinating logical system waiting to be optimized. When I launched and managed my own e-commerce business , I saw firsthand how technical optimization and understanding customer intent translate directly into revenue.
This transition wasn’t a career change; it was a change in application. The discipline and attention to detail required to manage a supply chain are the same ones needed to debug a technical SEO audit.
Today, I channel that same analytical passion into helping businesses and individuals build a clear, logical foundation for their digital success.
My Certifications
I’m a firm believer that in this industry, nothing beats hands-on practice and real-world experimentation. Results are what truly matter.
At the same time, I am passionate about continuous learning. These certifications aren’t just to ‘check a box’—they are the validation of my commitment to mastering this craft, from the technical foundations to the psychological nuances of what drives a sale.
