My Story: From Business Owner to SEO Specialist

Before I became an SEO specialist, I was a business owner trying to do it all.

I knew that growing my online presence was crucial, and I understood the fundamentals of SEO. The problem wasn’t a lack of will, but a complete lack of time. Like many entrepreneurs, I was wearing all the hats—juggling marketing, sales, and operations. SEO was always on my to-do list, but it never received the focused, disciplined attention it truly deserved.

My patchwork efforts led to mediocre results, and I had a revelation: effective SEO isn’t a task you simply fit in; it’s a discipline you must commit to.

That’s when I decided to shift my focus entirely. I wanted to become the specialist I wished I could have hired back then: someone with the dedicated time and deep expertise to apply a methodical approach and achieve real growth.

To turn this commitment into expertise, I invested in certified courses from some of the best in the industry: I deepened my understanding of SEO with Yoast Academy, studied the psychology of purchasing decisions with the Interaction Design Foundation, and mastered the technical details with Business Bloomer. (You can view my certifications here.)

But the real transformation came from practice. By applying this knowledge methodically, I turned sporadic efforts into a controlled, effective process. My journey taught me the most valuable lesson: busy professionals don’t just need an SEO expert; they need a partner who can give their SEO the dedicated time and focus they cannot.

That is the clarity and discipline I now bring to every project.

My Process: A Clear Path to Growth

(This section remains the same as before, as it flows perfectly from the new story)

My process is built on the same principles I was searching for as a client: discipline, transparency, and a focus on results. Here’s how we’ll work together in three clear steps:

1. Discovery & Strategy We start with an open conversation about your business—your vision, your customers, and your objectives. Based on this, I conduct an honest analysis of your website to establish a realistic baseline and set clear, achievable goals.

2. Disciplined Implementation I handle the technical optimisation and content strategy, ensuring your site speaks the language of Google, but more importantly, the language of the people you want to reach. I’ll keep you updated on every important step, without the confusing jargon.

3. Reporting & Results You receive straightforward reports that clearly show our progress. We focus on the metrics that truly matter to your business—more enquiries, greater interest, and sustainable growth.